President Donald Trump officially launched the Trump Accounts program Monday while opening U.S. financial markets from the Oval Office, marking what officials described as the first time the opening bell has been rung from the White House.
At 9:30 a.m., Trump rang the opening bell alongside Treasury Secretary Scott Bessent, Sen. Ted Cruz, R-Texas, Michael Dell and Susan Dell, and New York Stock Exchange President Lynn Martin, among others, in a ceremony highlighting the new investment savings program.
The event centered on the rollout of Trump Accounts, which were created under the One Big Beautiful Bill Act signed into law last year.
During the ceremony, Bessent described the initiative as an effort aimed at helping the next generation participate in the American economy.
“The American dream belongs to every child, and today we are equipping the next generation with the right to claim their rightful share of it,” Bessent said.
According to the Internal Revenue Service, Trump Accounts will be available for children who do not turn 18 before the end of the calendar year in which their parents establish an account on their behalf.
Trump encouraged eligible families to begin enrolling immediately, saying parents have already been opening accounts at a rapid pace.
“If parents have not done so already, and they are doing so in record numbers, they should go right away to TrumpAccounts.gov and sign their child up for a free investment savings account,” the president said.
The program was established as part of the One Big Beautiful Bill Act, providing eligible children with investment savings accounts under the framework outlined in the legislation.
Trump also highlighted private support for the initiative, saying donors have committed substantial financial resources to benefit children through the new accounts.
According to the president, contributors are directing “millions and millions of dollars” toward accounts for children from low-income families.
“Donors are putting millions and millions of dollars into the accounts of poor children,” Trump said.
He added that many families have been surprised by the level of support being made available through the initiative.
“The parents can’t even believe it’s happening,” Trump said. “It’s an amazing thing.”
Among those attending Monday’s event were technology entrepreneur Michael Dell and his wife, Susan Dell, who made a major financial commitment to the program last year.
In December, Michael and Susan Dell pledged $6.25 billion to help fund Trump Accounts, providing significant backing for the initiative as it moves forward.
The ceremony also marked a notable milestone with the opening of the U.S. financial markets from the Oval Office. Surrounded by administration officials, business leaders, and financial executives, Trump presided over the opening bell as the new investment program officially launched.
Treasury Secretary Bessent, Sen. Cruz, the Dells, and New York Stock Exchange President Lynn Martin joined the president for the occasion, underscoring the administration’s focus on the rollout of the program.
With the official launch now underway, eligible parents can begin opening Trump Accounts for qualifying children through the program outlined by the IRS. Administration officials promoted the accounts as an investment savings opportunity created under last year’s legislation, while Trump urged families to take advantage of the new benefit and emphasized the private donations being committed to support participating children.
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