Attorney General of Texas Ken Paxton (R) announced on Monday that an inquiry will be initiated by his office into Media Matters for America in response to recent reports that implicate X, formerly Twitter, in the placement of advertisements for mainstream brands alongside pro-Nazi and white nationalist material.
Paxton’s office stated that it is conducting an investigation into “potential fraudulent activity” at the liberal media watchdog organization Media Matters, following X’s federal lawsuit against the company.
The reports from Media Matters followed recent criticism directed at Elon Musk, the owner of X, for a post that appeared to support an antisemitic conspiracy theory.
As a reaction, a number of prominent corporations ceased allocating their advertising budgets to the platform, including Apple, NBCUniversal and its parent company, Comcast, Disney, IBM, Lionsgate, Paramount Global, and Warner Bros. Discovery.
X claimed that Media Matters “bypassed safeguards” in multiple ways to aggregate the images of paid posts from the platform’s most prominent advertisers with “racist, incendiary content.”
Monday, Angelo Carusone, president of Media Matters, derided the lawsuit as a “frivolous” endeavor and vowed to defeat it in the courtroom.