Megyn Kelly, the former Fox News and NBC anchor who has reinvented herself as a leading voice in independent conservative media, has now reportedly tapped longtime Trump confidante Hope Hicks to help steer her growing media company, Devil May Care Media, into its next phase.
Hicks, who served as White House communications director during President Donald Trump’s first term and held an executive role at Fox Corp., will now serve as chief operating officer for Kelly’s enterprise, which has rapidly gained influence among audiences disillusioned with the legacy media establishment.
“Hope Hicks is exactly the kind of woman I want running my company with me — strong, smart, strategic and the embodiment of class and poise,” Kelly said in a statement that underscored her confidence in Hicks’s experience navigating both media and political landscapes.
Since launching Devil May Care Media in 2020, Kelly has built a robust platform centered on her top-rated podcast and YouTube show, offering unfiltered, long-form commentary and interviews that routinely challenge the narratives pushed by corporate outlets.
Her success reflects a broader trend: the migration of conservative audiences away from traditional media and toward independent voices they consider more honest, direct, and in touch with real concerns.
Hicks, who has been working as a corporate consultant since leaving the Trump administration, praised Kelly as a uniquely credible figure in today’s fractured media environment.
“Megyn has used her talent, integrity, and unparalleled credibility to create content unlike anything else available today,” Hicks said in prepared remarks.
Hicks will report directly to Kelly and oversee a team tasked with expanding the brand’s reach, including new business lines and partnerships that could further cement Kelly’s status as a media entrepreneur challenging the establishment from the outside.
The hire is a strategic move for both women — one a seasoned political operative and media executive, the other a fierce critic of institutional media who has built her reputation on pushing back against elite narratives.
Kelly has become known for her blistering critiques of the “corporate media,” which she regularly accuses of partisanship and cultural elitism.
In Hicks, she finds not just a trusted adviser, but a partner who shares her instincts for navigating high-stakes, high-profile arenas.
Both women also represent a brand of female leadership that bucks liberal orthodoxy. Rather than seeking validation from mainstream media or progressive circles, they are building something distinctly their own — and drawing in large audiences while doing it.
With Hicks onboard, Devil May Care Media is expected to scale further, building on its foundation of independent journalism and cultural commentary.
For Kelly, the goal remains clear: challenging the media status quo while speaking to the millions of Americans who feel increasingly alienated by legacy institutions.
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