Brad Parscale, once at the center of Donald J. Trump’s political rise, has reportedly reemerged in a striking new role: registered as a foreign agent for the State of Israel.
According to filings this month with the Department of Justice, Parscale and his firm, Clock Tower X LLC, have entered into a $6 million agreement to develop pro-Israel content aimed at young Americans.
The filings, required under the Foreign Agents Registration Act (FARA), show Parscale acknowledging that he and his company are “supervised” by Israel’s Ministry of Foreign Affairs.
The project’s stated mission is to “develop and execute a nationwide campaign in the United States to combat antisemitism.” Parscale also disclosed a partnership with Germany’s HAVAS Media Network as part of the arrangement.
The Quincy Institute for Responsible Statecraft, which reviewed the registration documents, reported that Parscale’s assignment will focus heavily on digital platforms favored by Generation Z.
The campaign is expected to push content through TikTok, Instagram, YouTube, podcasts, and other digital and broadcast outlets, with an ambitious target of at least 50 million monthly impressions.
The filings also note that Parscale’s team will attempt to shape the way artificial intelligence platforms, including ChatGPT, respond to queries about Israel. Such an effort suggests Israel and its partners see both traditional media and emerging AI systems as critical battlegrounds in the fight over public opinion.
Parscale’s career trajectory has been as turbulent as it has been high-profile. He first entered the political spotlight as digital media director for Trump’s 2016 campaign, where he was credited with crafting an aggressive online strategy that capitalized on Facebook’s advertising tools.
By 2020, Trump elevated him to campaign manager, a position Parscale held during a pivotal stretch of the reelection effort.
But his tenure ended abruptly after his September 2020 arrest following accusations of domestic violence. Though charges were later dropped, the episode forced Parscale to step back from the campaign. After the events of January 6, 2021, Parscale reportedly told then-Trump aide Katrina Pierson that he felt “guilty for helping him [Trump] win.”
Now, by registering under FARA to work on behalf of a foreign government, Parscale is venturing into territory that often invites political scrutiny.
Foreign influence operations, even when transparent, have long raised concerns about outside powers shaping American public opinion. Yet for Israel, a close U.S. ally seeking to strengthen support among younger, more skeptical audiences, Parscale’s digital expertise could prove valuable.
The move also highlights the continuing influence of Trump-era operatives even as they shift away from domestic campaigns. While Democrats frequently decry supposed “foreign interference” in American politics, Parscale’s deal underscores how such influence is often openly conducted by allies under U.S. law.
For conservatives, the development is a reminder of the enduring power of media campaigns — and the degree to which America’s cultural and political debates are now being fought not just in Congress or the press, but across TikTok feeds, Instagram stories, and even AI platforms.
[READ MORE: Trump Signals Possible DOJ Probe Into Wray as FBI Leadership Faces Fresh Scrutiny ]
