It’s back. Eric Trump is adding a new product to the family brand just as the U.S. holiday shopping season kicks into high gear, unveiling Trump Vodka with a launch calibrated for maximum visibility — and maximum reaction.
The bottle makes the pitch unmistakable: the American flag splashed across the front and “The Great American Spirit” stamped in bold yellow lettering, a branding choice that Eric Trump amplified on social media with an image of the vodka posed beside the Stars and Stripes.
“So excited to announce that @trumpvodka is available for pre-orders!” he wrote on Twitter, directing buyers to the product’s official website.
So excited to announce that @trumpvodka is available for pre-orders! Head over to https://t.co/f8aooUgClC to get your hands on the first bottles! Cheers! 🇺🇸🍸 pic.twitter.com/YddPIyOMqD
— Eric Trump (@EricTrump) November 28, 2025
The announcement comes nearly 14 years after the original Trump Vodka was taken off of shelves.
That irony of Trump selling an alcohol brand is baked into the Trump family’s public story, writes WION News. President Trump has repeatedly described himself as a lifelong teetotaler, shaped by the loss of his older brother, Fred Trump Jr., who died at 42 after battling alcoholism. The president has long cited that trauma as the source of his strict abstinence.
“I’m not a drinker. I can honestly say I never had a beer in my life. It’s one of my only good traits,” he said to laughter in the Rose Garden, responding to a question from CNN’s Kaitlan Collins in 2018.
“I never had a glass of alcohol. I never had alcohol, for whatever reason,” he added. “Can you imagine if I had? What a mess I would be. I would be the world’s worst. I never drank, OK?”
He has often credited his brother’s blunt warning — “Don’t drink. Don’t drink” — as a kind of moral injunction that helped steer him away from alcohol, tobacco, and drugs, a discipline he frames as central to both his business trajectory and political rise.
Trump Vodka is the latest extension of the Trump Organization’s consumer-products arm, a side enterprise that has grown alongside its core real-estate, hospitality, and golf holdings. The new spirit arrives as the company seeks to capitalize on the enormous commercial value of the Trump name, especially among supporters eager for branded merchandise heading into the holiday season.
