The Harris campaign has now reportedly initiated a series of advertisements on Friday that were specifically designed to appeal to young male voters.
This included a political advertisement that was run for the first time on the sports wagering platform DraftKings.
The Harris campaign has announced that it will be running digital ads on Yahoo Sports, which has a predominantly male audience and 405 million monthly views, as well as DraftKings, which has approximately 18 million monthly website visitors in the United States, with the majority of these visitors being men between the ages of 35 and 44.
The campaign also stated that it was running advertisements on mobile video games and websites such as IGN and Fandom.
In addition, the campaign unveiled a series of advertisements that showcase NBA legend Magic Johnson, actor Ben Stiller, and media personality Greg Miller advocating for Vice President Harris.
Harris and her campaign mate, Minnesota Gov. Tim Walz (D), have recently increased their media presence in order to specifically target male voters.
Prior to Election Day, both the Harris campaign and the campaign of former President Trump have endeavored to engage masculine voters.
For his part Trump has participated in podcasts that are particularly popular among young males and has attended football games and UFC fights.
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